+ Reply to Thread
Results 1 to 5 of 5
  1. #1
    Guest 123 is offline Registered User
    Join Date
    Jan 2006
    Posts
    0

    Le géant iranien de l’automobile Khodro s’installe en Algérie

    Mercredi 8 août 2007 -- L’Iran Khodro Industrial Group (IKCO), société à capitaux privés et publics, a établi un accord avec les autorités algériennes pour l’ouverture d’une unité de montage de camionnettes (pick-up) et de bus.

    Il s’est engagé à transférer la technologie nécessaire. Selon Hassan Bananej, responsable des relations internationales à IKCO et qui a discuté avec des journalistes algériens en visite en Iran à la faveur d’une petite tournée dans l’immense usine de Téhéran (ouverte en 1962), un accord sera signé en marge de la venue du président Mahmoud Ahmadinedjad à Alger. Un soutien financier sera accordé par les autorités algériennes pour l’installation de l’unité. « Nous avons privilégié la fabrication des pick-up parce que l’agriculture se développe en Algérie et que les paysans ont besoin de ce genre de moyens de transport », a expliqué Modjtabah Hadavand, chargé des exportations vers le Moyen-Orient à Khodro.

    M. Shivapour, directeur de la SAPCO, filiale du groupe Khodro, est à Alger pour discuter avec les responsables algériens d’un projet afin d’ouvrir une unité de fabrication de pièces détachées après celle de montage de véhicules. « L’ouverture de cette unité dépendra des discussions actuelles », a précisé Modjtabah Hadavand. Pourquoi le choix de l’Algérie ? « L’Algérie a une position stratégique au Maghreb. On ne pouvait pas choisir le Maroc, car la plupart des voitures fonctionnent au GPL », a indiqué M. Hadavand.

    A l’avenir, le groupe compte s’appuyer sur ses unités algérienne et égyptienne pour commercialiser ses produits au Maroc et dans le reste du Maghreb. A l’heure actuelle, la Syrie et l’Egypte sont ses principales cibles. Khodro possède déjà des unités de fabrication en Chine, au Venezuela, au Sénégal, en Syrie, en Biélorussie, en Egypte et en Azerbaïdjan. D’ici fin 2007, Khodro, représenté à Alger par l’entreprise Famoval de M. Rahmoun, prévoit d’exporter au moins 1500 véhicules, soit 1% du marché (l’Algérie achète 150 000 véhicules par an). Cet objectif est à moitié atteint avec 10 millions de dollars de gain. De quoi encourager le groupe à vouloir doubler sa part en 2008 dans un marché dominé à 20% par Hyundai.

    D’après M. Bananej, qui était à Alger il y a quelques semaines, une vaste opération de promotion publicitaire va être lancée pour faire connaître les produits du groupe cible — déjà — d’attaques souterraines de certains concurrents pris par la tentation de monopole dans un marché ouvert. Le responsable du centre stratégique du groupe Mehdizavideh Gholamreza ne cache pas la volonté de Khodro de convaincre les autorités algériennes de prendre pour les services taxi, le modèle Samand, considéré comme « voiture nationale » en Iran depuis sa commercialisation en 2002. M. Mehdizavideh a présenté aux journalistes une analyse détaillée du marché automobile algérien qui souligne un intérêt stratégique.

    Les valeurs japonaises dans les ateliers

    En 2006, Khodro a fabriqué un million de véhicules tous types confondus. Le volume de production augmente chaque année de 25%. Et chaque année, le service recherche et développement (R and D) propose deux nouveaux modèles à fabriquer. La Soren est le dernier né du groupe : une voiture de ville, rapide et écologique, déjà présentée en Algérie. Khodro, qui travaille avec des licences de Mercedes Benz, de Peugeot, de Hyundai et de Renault, construit aussi la Peugeot 206 et 206 SD, la Peugeot Pars, RD, ROA et la 405, la Tondar 90, la Grand Vitara (4x4), le pick-up Bardo et la Suzuki. Khodro fabrique également des bus, des minibus et des camions.

    « Nous envisageons d’exporter les modèles 206 et la Bardo vers 39 pays. Nous avons un programme de fabrication qui s’étale sur dix ans. Nous voulons que nos voitures soient de bonne qualité et de prix abordables », a précisé Mehdizavideh Gholamreza. Khodro détient la part de 55,8% du marché des véhicules en Iran et siège dans la puissante organisation pour la rénovation de l’industrie en Iran. Il vient de décrocher de gros contrats d’exportation vers la Chine, la Russie et la Turquie. En 2006, il a exporté 23 000 véhicules de tous types vers 32 pays. La valeur totale de ces exportations est de 315 millions de dollars. Il a vendu à l’étranger l’équivalent en valeur de 60 millions de dollars de pièces détachées l’année écoulée.

    Khodro, qui a la stature d’une multinationale, emploie 450 000 salariés dont 10% travaillent à l’usine de Téhéran. Une usine qui fonctionne sans arrêt, y compris les jours fériés et les week-ends. Une visite dans les ateliers de montage nous a permis de constater la propreté des lieux et la bonne tenue des machines, la plupart d’origine japonaise. C’est simple : Khodro a adopté la devise nippone des 5 S : setri (purification), sertou (discipline), seisou (propreté), seiketsu (maintenance) et s7itsuki (éducation). A moitié robotisés, les ateliers fonctionnent selon le système des brigades et produisent une moyenne de 30 voitures par heure. L’encadrement de Khodro est dominé par les jeunes qui s’appliquent à mettre à l’épreuve les dernières techniques managériales permettant au groupe de fabriquer 90% des véhicules en Iran et d’être certifiés ISO 9001. Khodro est, en partie, propriété de la famille Khayami.


  2. #2
    Guest 123 is offline Registered User
    Join Date
    Jan 2006
    Posts
    0

  3. #3
    Guest 123 is offline Registered User
    Join Date
    Jan 2006
    Posts
    0

    April 2, 2008 -- A consultant to Algerian Famoval Company reports that Iran Khodro is planning to establish an automobile assembly plant in Algeria.

    Hakim Ekini was quoted by IRNA as saying, “Everything is ready for launching the IKCO assembly plant.” The announcement came on the sidelines of the Algiers International Automobile Exhibition on Tuesday.

    Ekini added that IKCO products have been popular in Algeria and, so far, 1,000 of its various automobiles have been sold there.

    These vehicles are being distributed officially by 10 representative outlets in Algiers in Oran, Constantine and Annaba.

    The number of distribution centers is expected to double and be extended to other Algerian provinces, Ekini detailed.

    The high quality of the IKCO vehicles has earned customers' confidence. Additionally, after-sale services and auto parts have been offered by Iran Khodro in these centers for customer convenience.

    Iran's IKCO and Saipa carmakers are participating in the Algiers International Automobile Exhibition, being held Mach 31-April 3.

  4. #4
    Guest 123 is offline Registered User
    Join Date
    Jan 2006
    Posts
    0

    TEHRAN, December 21, 2008 (FNA)- Algerian Industry Minister Hamid Temmar voiced his country's interest in Iran Khodro Company's cooperation for transferring the technology for the production of heavy vehicles to his country.

    Visiting the Middle East's largest auto-making plant in Tehran on Saturday, he commended the company's industrial achievements and capabilities in the field of vehicle manufacturing.

    He stated that Iran Khodro employs state-of-the-art technology in production of products and the quality is the equal of their rivals.

    "During my visit to Iran Khodro, I saw advanced production lines and the company can be considered the biggest auto-manufacturing company in the Middle East," Temmar noted.

    He said he was satisfied with the export of Iran Khodro products to Algeria, calling for greater cooperation with his country in a bid to manufacture heavy-duty vehicles there.

    "We will use the company's experiences in the production of heavy vehicles," he underscored.

    Iran Khodro Company already sells about 1,000 vehicles a year in Algeria through a network of 10 sales outlets and plans to double their number.

    Iran's state-owned Iran Khodro is the largest carmaker in the Middle East, Central Asia and North Africa, with an annual production of more than one million vehicles of various models, including cars, trucks, minibuses and buses.

    The automaker opened a plant in Syria in April and is also readying a new plant in Turkey for 2009.

    IKCO is also ramping up exports as it builds a global presence outside Iran.

    The company builds more than half a million passenger vehicles a year, and officials have said they want to boost annual production to more than a million vehicles and hike exports to more than 600,000 by 2016.

    Iran Khodro Company has exported Samand's sedan model to Russia, Afghanistan, Belarus, Senegal, Armenia and Azerbaijan.

    The vehicle of choice for most of these local assembly operations is the Samand, a compact sedan based heavily on the Peugeot 405 platform and with the price starting at about $9,000. "Samand" is the Persian name for a local breed of horse.

    Market observers believe that Samand could challenge future Chinese and Indian imports at the low end of the market.

    Samand trade name is now registered at the World Intellectual Property Organization (WIPO).

    Iran-Khodro group, the Iranian car manufacturer and owner of Samand, is the first Iranian company whose product is registered at the WIPO.

    The state will ensure against the fraudulent use of the name, industrial design, and copying of the product manufactured by the company worldwide.

    Many other world countries, including Turkey, Bangladesh and Pakistan are considered as established importers of petrol and gas-powered Samand models with left and right-hand steering-wheels.

    Marketing researches have shown that given the financial capability of European and South Asian markets and the competitive advantage that Iran enjoys, Iran-Khodro can gain a foothold in many world markets in a relatively short period of time.

    The company has other automobile production ventures with foreign countries and companies in a bid to market share for increased exports to regional markets.

    Croatian Ambassador to Tehran said last year that the people of East Europe are waiting for the Iranian-made passenger car 'Samand'.

    She also said that after the launch of operation of Samand assembly line in Azerbaijan and Belarus, the manufacturing company, Iran-Khodro, now has better chances for gaining access to the CIS and East European markets.

    According to the diplomat, Iran-Khodro officials have announced that they would soon start exports of Samand to Poland, while the company is now studying other East European markets, including Romania and the republics of former Yugoslavia.

    Iran started export of the latest model of Samand to 32 different countries in autumn 2007.

    Manouchehr Manteqi, Managing Director of Iran-Khodro Car Manufacturing Company, recently stated that the above-mentioned countries are among customers of Iran-Khodro, which have imported Samand LX and GLX before, adding that his company planned to manufacture 8,000 Samand Suren till May, 1,200 of which would be exported to the aforementioned countries.

    Samand Suren, Iran's first passenger car achieving Euro III emission standard, rolled off the assembly line several months ago.

    Aside from reducing its exhaust gas pollutants, the fuel consumption of the sedan has also been cut, and as a result of the modifications made to the new models of Samand, particularly its Engine Management System (EMS), the engine performance has been significantly enhanced.

    Better drive ability, knock reduction and improvement in the engine's power output are cited as other changes made to the earlier model, according to the company officials.

    Manteqi said Iran-Khodro has plans to export 600,000 cars and $US10 billion worth of products by 2016.

    "To achieve this goal, we have decided to double our exports," he continued.

    Manteqi said that Iran-Khodro's exports amounted to $US 150 million and $US 315 million in 2005 and 2006, respectively, adding that his company will export $US 600 million worth of products in the current Iranian year (ending on March 20th, 2008).

    The company has other products including different models of Peugeot.

    Last year, the Iran government announced plans to develop a new model aimed specifically at Islamic markets in Africa, Asia and the Middle East, in cooperation with local partners in Malaysia and Turkey. With IKCO as the lead manufacturer on the project, the car is slated to begin production in 2011 and is being designed to sell for under $10,000.

  5. #5
    Guest 123 is offline Registered User
    Join Date
    Jan 2006
    Posts
    0

    December 23, 2008 -- Iran and Algeria have agreed to embark on a joint venture to construct three new light automotive models over the next two years.

    An agreement was signed at a Monday meeting in Tehran to commence work on a project.

    The two countries have also decided to set up a new joint automotive studies unit and to exchange related technologies.

    With its considerable energy reserves, Iran has gained the means to develop a substantial industrial base that will allow the speedy development of its automotive industry.

    The export of the latest model of Samand - Iran's national passenger vehicle - to 32 different countries began in autumn 2007.

    Manouchehr Manteqi, the managing director of Iran-Khodro (IKCO), says the company plans to export 600,000 cars and $10 billion worth of products by 2016.

    The Iranian government announced plans last year to develop a new model aimed solely at markets in Africa, Asia and the Middle East in cooperation with partners from Malaysia and Turkey.

    Tehran and Algiers have also decided to jointly construct trucks and buses, reveals the recent agreement signed between Iranian Minister for Industry and Mines Ali-Akbar Mehrabian and his Algerian counterpart, Hamid Temmar.

Posting Permissions

  • You may not post new threads
  • You may not post replies
  • You may not post attachments
  • You may not edit your posts