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  1. #15
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    Brazilian shoe company starts selling to Algeria

    São Paulo, June 6, 2007 - Brazilian company Grendene, the world's leading manufacturer of PVC shoes, has started exporting to Algeria. By the end of this week, a container holding approximately 15,000 pairs of sandals should arrive at the Arab country. The information was supplied to ANBA by the Algerian distributor, Samir Tounsi, who is representing the Brazilian company in the Algiers International Fair, in the capital of Algeria. The event will continue until Thursday.

    The Brazilian company is already present in virtually all of the Arab countries and, as previously announced by ANBA, Grendene had been eyeing the Algerian market since 2005. Last year, the company began exporting to Syria, and this year it is also entering the Sudanese market. "The only countries we do not export to yet are Yemen and Iraq," said the trader at the company, Djoni Susin. According to him, the new distributor for the company in Algeria paid a visit to the head office of Grendene, in the southernmost Brazilian state of Rio Grande do Sul, early this year, and placed an order for three containers, each holding approximately 15,000 pairs of shoes.

    According to Tounsi, PVC sandals are excellent for the high temperatures in Algeria, which may reach 40 degrees Celsius in the summer. "I am certain that Grendene's products will achieve success. Here in Algeria there are many low quality Chinese shoes, and besides quality, the Brazilian sandals also feature good looking design," he claimed.

    According to Tounsi, the aim is to export 10 to 20 containers of shoes from Brazil per year. The Algerian representative is also a distributor for the Brazilian company West Coast, a maker of men's sandals and sports shoes. The sandals imported from Grendene are available for all age groups, and will be distributed by major shoe stores in Algeria.

    "We are participating in the Algiers fair as a means of promotion. We hope our exports to Algeria to double in the upcoming years," said Susin, who is heading to Kuwait, Syria, Qatar, and Dubai next week. The goal of the trip is to check how the company's shoes are being distributed in the market. "In Kuwait, I will seek a new distributor and in Syria, I will also check the possibility of participating in a fair."

    According to Susin, the company is investing in the Arab countries. "It is a growing market, and a very promising one. Other than me, another manager is also headed to Sudan. I believe that the best strategy for increasing sales in the Arab countries is to travel to the countries," he said.

    Exports

    Last year, Grendene shipped 30 million pairs of shoes to foreign countries, which is the equivalent of 20% of the company's production. For the Arabs, 1.2 million pairs were shipped. The countries in the region that import Grendene's shoes the most are Egypt, Saudi Arabia, the United Arab Emirates, and Lebanon. The most exported brands are Grendha and Ipanema, for women, and Rider, for men.

    The company also works with licensed products, such as Disney, Barbie, Rebelde, Hello Kitty, Speedo, Ivete Sangalo, Sandy, and others. Nevertheless, according to Susin, there are a lot of obstacles to getting those products to enter the Arab market. "We are working on it because there is a lot of demand," said the trader.

    Grendene exports to 85 countries, and its revenues rank among the largest for Brazilian shoe exporters. The company is the leader in terms of number of pairs. According to Susin, the company makes 200,000 pairs a day, and during summer that figure increases to 500,000 pairs a day. The owner of five factories in Brazil, three of them in the northeastern Brazilian state of Ceará and two in the southernmost Brazilian state of Rio Grande do Sul, where the company was established, Grendene answers to 17.38% of all Brazilian shoe exports. In total, the company has 14,000 employees.


  2. #16
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    Algerian businessman visits Brazil to learn about food production

    São Paulo, June 14, 2007 – A delegation of seven Arab businessmen should be in the country late this month to learn more about the local food production. The group, to come from Algeria, Syria, Egypt, Jordan, Yemen, and Bahrain, will have business activities in the capital of the southeastern Brazilian state of São Paulo from June 25th to 27th. The trip was organised by the Arab Brazilian Chamber of Commerce, which will promote, on the 25th, business roundtables between the Arabs and Brazilian businessmen. National companies interested in participating may enrol at the Marketing Department at the Arab Brazilian Chamber (see contact information below).

    The Arabs will also participate, on the 26th and 27th, in the Latin America Food Service Show (Fispal Food Service), to be held from June 25th to 28th at Expo Center Norte, in São Paulo. The businessmen from the six countries are industrialists, and also distributors in the foodstuff sector. They want to talk to companies in the fields of sugar, flavouring extracts, rice, coffee, bovine, chicken, and sheep meat, fish, tea, chocolates and cocoa products, sweets and candies, canned goods, flour, grain, dairy products, tomato paste, oil, eggs, animal feed, soft drinks, juice, spices and frozen vegetables.

    According to the president at the Arab Brazilian Chamber, Antonio Sarkis Jr., they are interested in the Brazilian food production technology, in the products, and also in partnerships. "Brazil is known to have one of the world’s most advanced food technologies, which attracts interest,” he says. "Since the Arab market has been consolidating itself as a partner in the agribusiness field and regards Brazil as an important supplier, they became interested in coming here to visit," explains the president of the Arab Brazilian Chamber. Together, the seven businessmen import over US$ 36 million a year.

    The business roundtables at the Arab Brazilian Chamber of Commerce will be held from 10:00 am to 04:00 pm on Monday, 25th. On the same day, the Arabs will attend a dinner offered by the organisation. On Tuesday, 26th, they will be received by the organisers of Fispal, and on Wednesday, 27th, by the organisers of the ABF Franchising Expo, a fair for the franchise sector promoted by the Brazilian Franchising Association and by Messe Frankfurt, from June 27th to 30th. The return of the businessmen to their country is forecasted to the 28th, but there is a possibility that they will remain a few more days in Brazil in order to visit some companies.

    Foodstuffs answer to a large share of Brazilian exports to the countries in the League of Arab States. In the first four months this year, for instance, total Brazilian exports to the region amounted to US$ 2 billion, of which US$ 896,000 consisted of sugar and meat. Sugar is the main product sold by Brazil to the Arab nations. Cattle and chicken meats are the second most exported commodity. From the ten major items in the export basket, six are in the foodstuff sector.

    Business Roundtables

    Date: June 25th

    Time: 10:00 am to 04:00 pm

    Place: Arab Brazilian Chamber of Commerce

    Enrolments: :: CCAB - Câmara de ComércioÁrabe Brasileira ::

    Information: (+55 11) 3147 4073 or marketing@ccab.org.br

    Arabs to visit Brazil to learn about food production

  3. #17
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    São Paulo, June 28, 2007 – Arab importers currently on a mission to Brazil became interested in juice produced by company Del Valle. The export manager at the company, Carolina Santoro, received businessmen from Algeria, Jordan, and Bahrain yesterday at the company offices, in the capital of the southeastern Brazilian state of São Paulo. The Del Valle company, based in Mexico, owns a factory in the city of Americana, in the interior of São Paulo, where it produces 700,000 litres of juice per day. The Jordanian Ammar Darwaza, of Mohammad Ali Darwaza & Co, the Algerian B. Bouhadja, of Sarl Chebli Import Export, and Isa Al-Daaysi, of Al-Daaysi, from Bahrain, became interested in the juice.

    "There are good prospects, it all depends on price negotiations," Al-Daaysi told ANBA. Del Valle has been operating in the Brazilian market for ten years now. In the beginning, juice was imported from Mexico. In 1999, though, the factory was established in Americana. Presently, the company holds a 30% share of the Brazilian ready-made juice market, and leads the segment. The Brazilian unit exports to more than 50 different countries. Among the Arab countries, Libya has been purchasing the brand for four years, according to Carolina. "We created the pear juice for our customer in Libya," the executive explained to the Arab visitors.

    The importers who sampled Del Valle tasted the company's products to get to know the flavours. Several juices attracted their attention, including some that are exotic to the Arabs, such as cashew and the banana-and-orange mix. The Arabs questioned Carolina regarding the possibility of packaging adaptation, freight, and prices. They were also received by the export analyst at the company, Alessandra Guidi, and were accompanied by representatives from the Arab Brazilian Chamber of Commerce, the Market Development coordinator, Rodrigo Solano, and the Market Development analyst, Jean Gonçalves da Silva.

    The Arab Brazilian Chamber organised the mission to Brazil of importers in the foodstuff sector. The group, which is also comprised of three other businessmen from Jordan, Egypt, and Syria, also attended business roundtables at the head offices of the organisation, in São Paulo, on Monday, paid a visit to the offices of Perdigão, also in the capital of São Paulo, on Tuesday, and attended two exhibitions: the Fispal Food Service, also on Tuesday, and the ABF Franchising Expo, for the franchise sector, yesterday. Both fairs are being held in Expo Center Norte pavilions.

    At the fair

    The fairs resulted in business deals for the executives. Al-Daaysi, from Bahrain, intends to purchase from two to three containers of ready-to-fry potatoes, after a contact made at Fispal. He also became interested in a food warehouse cooling system displayed at the fair, and should continue to negotiate the purchase with the Brazilian company. The Algerian Bouhadja was surprised with the food-oriented machinery and technology division at Fispal. Bouhadja claims that he gained, in his visit to Brazil, an overview of local companies.

    The Algerian claims that contacts made during the trip have yielded several business opportunities, some of them in the field of agribusiness food products, and raw material for sweet manufacturing. "I will need some time to evaluate," he said to ANBA. Bouhadja wants to return to Brazil in a month, in order to further trade relations between his company and local industries. Currently, Sarl Chebli imports products from countries such as France, Italy, China, and Belgium.


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    Brazilian company sells 52 semi-trailers to Algeria

    São Paulo, July 19, 2007 – Noma, a Brazilian maker of road equipment, is going to export 52 semi-trailers to Algeria, an Arab country in North Africa. The company, which is based in the city of Sarandi, in the southern Brazilian state of Paraná, is going to start shipping this week and will finish the shipment in September. According to the Noma export manager, José Carlos Borges, the sale was for 40 dump semi-trailers for the transport of ores and 12 semi-trailers for dry cargo. This will be the first sale Noma makes to an Arab country.

    The Algerian buyer is S.A.R.L Savi Est, a Renault lorry dealer in the Arab country that is based in the city of Tadjnanet (Mila). Borges believes that this will be a long-term partnership. Noma is studying the possibility of assembling its equipment in Algeria, in partnership with Savi, to be closer to the Arab market and reduce freight costs. Different from complete semi-trailers, parts may be shipped in containers, reducing the cost of transport.

    According to Borges, still this year the company should send CKD (disassembled) semi-trailers to Algeria for an assembly experience. "We are greatly interested in the Arab world," stated the executive. According to him, like Brazil, the Arab countries have in highways the base for their transport. "The Arab world moves by land," stated Borges, recalling that the countries of the region have little railway transport.

    Negotiations between Noma and Savi started after the Algerian company got in contact with the Brazilian organization about one year ago. Savi got in contact with Noma through a contact with the Arab Brazilian Chamber of Commerce asking for recommendation of Brazilian supplier. The contact was made with the foreign trade analyst, Zein El-Abdine Said, at Algiers International Fair in 2006. The deal was only closed after two trips by Noma representatives to Algeria and by a Savi visit to Brazil.

    Noma is currently the fourth main producer of highway implements in Brazil. The company already exports to all of the countries in South America, except Colombia, and has already sold to Angola. The intention, after this export to the Algerians, is to expand to other Arab country markets. The company produces around 4,000 road implements a year and exports around 15% of produce. The main foreign markets are Argentina and Venezuela.

    The Noma production is all concentrated at the industrial unit in Sarandi. Noma has 40 years of experience and is still presided by its founder, João Noma, who is of oriental origin. The company administration, however, is in the hands of João Noma's sons. The company has 40 representatives in Brazil. The company started operating in the sale of parts, repairs, refurbishing and production of third axels for lorries in the city of Maringa, also in Paraná, neighbouring Sarandi.

    Contact

    Noma do Brasil
    Telephone: (+55 44) 3264 8000
    Site: :: NOMA DO BRASIL ::
    E-mail: jcborges@noma.com.br

    Brazilian company sells 52 semi-trailers to Algeria

  5. #19
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    Nabila Afroun :

    Mardi 4 Septembre 2007 -- Ce mois sacré, les Algériens auront dans leur assiette de chorba de la viande brésilienne.

    Aune semaine de ce mois sacré, les pouvoirs publics ont mis les bouchées doubles pour assurer l’approvisionnement régulier des marchés locaux en viande rouge. Coïncidant cette année avec une période d’intersaison qui est marquée par le manque de certains produits alimentaire, les autorités publiques ainsi que les importateurs de viande ont pris toutes les précautions nécessaires, notamment l’importation des viandes. Rien que pour ce mois-ci, près de 10 000 tonnes de viande rouge, venues des pays d’Amérique latine, notamment du Brésil et des pays d’Océanie, sont prévues pour être commercialisées durant le Ramadhan.

    Figurant parmi les 80 pays importateurs de viande bovine brésilienne, l’Algérie est devenue un marché très prisé pour le Brésil qui assure le tiers des exportations de ce produit alimentaire à l’échelle mondiale. C’est dans ce cadre qu’une délégation de l’Association brésilienne des industries exportatrices de viande de bœuf (ABIEC), qui regroupe 69 entreprises et qui est basée à Sao Paulo, a effectué une visite à Alger ces deux derniers jours.

    Conduite par son directeur exécutif, M. Antonio Jorge Camardelli, et composée des représentants du Centre brésilien d’aliments halal (Cibal) et de la Fédération des associations musulmanes du Brésil (Fambras), la délégation a fait, hier, devant un parterre de journalistes réunis à l’hôtel Sheraton, la promotion de son produit en Algérie. “1 kilo sur 3 de viande de bœuf importée dans le monde est brésilien. Nous pratiquons les coûts de production les plus bas entre les principaux exportateurs de viande bovine, il est à raison de 0,90 à 1 dollar américain le kilo”, annonce M. Antonio Jorge Camardelli.

    Plusieurs réunions ont eu lieu avec les différents secteurs, notamment le ministère de l’Agriculture et du Développement rural, le ministère du Commerce, l’Entreprise portuaire d’Alger et aussi les importateurs de viande de bœuf congelée pour aborder toutes les questions liées à l’abattage des animaux, à la qualité de la viande importée, aux procédures d’exportation et aussi à l’authenticité du certificat halal. À ce propos, le représentant de Centre brésilien d’aliments halal a assuré que l’abatage du bétail brésilien destiné à la consommation dans les pays arabes est conforme. “Nous sommes responsables de tous les musulmans qui consomment nos viandes. Nous prenons aucun risque, l’abatage se fait par des experts musulmans et selon les rites de l’islam”, précise-t-il.

    Alors que les délais de conservation et d’exportation sont de 90 jours pour la viande fraîche conservée sous vide, les autorités locales ont exigé de la délégation que la conservation et l’exportation se fassent en 30 jours pour les consommateurs algériens.

    La venue de cette délégation en cette période de l’année n’est pas fortuite puisqu’elle coïncide avec l’approche du mois sacré du Ramadhan. Un mois qui généralement connaît une forte demande en matière de viande fraîche et congelée et qui constitue également une occasion propice aux spéculateurs de faire monter les enchères et créer la crise sur le marché, comme cela a été le cas en 2003. Le prix de la viande fraîche avait atteint 1 200 DA.

    Pour réguler le marché, l’État a décidé donc de recourir à l’importation de ce produit et de casser ainsi les prix. C’est ainsi que l’Algérie, après une rupture d’importation due à l’épidémie de la fièvre aphteuse, a repris l’importation de ce produit du Brésil au mois de mars 2006. Elle est classée à la troisième position parmi les pays arabes importateurs de viande après l’Égypte et l’Arabie Saoudite. Pour se faire une place sur le marché mondial, le Brésil a développé l’élevage du cheptel au point où ce dernier représente, actuellement, 19% du cheptel mondial, soit 204 millions de têtes.

    L’Algérie et le Brésil sont signataires d’un protocole d’entente de cinq ans relatif à la sécurité sanitaire et phytosanitaire de produits d’origine animale et végétale. L’ambassadeur du Brésil a souhaité approfondir les relations algéro-brésiliennes dans le domaine de l’agriculture, notamment l’élevage du bétail. Il faut savoir que cette année (de janvier à juillet 2007), l’Algérie a importé près de 33 071 tonnes de viande bovine, réfrigérée et surgelée, du Brésil. Un peu moins que l’année précédente qui affiche un chiffre de 47 329 tonnes de viande bovine du même pays.


  6. #20
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    Brazil - Algeria business ties

    São Paulo, October 30, 2007 – Two Algerian journalists - Cherif Rezki, director at El Khabar, one of the leading newspapers in the Arab country, and Ali Ouafek, director at Liberte, the leading Algerian newspaper in French – were in Brazil last week to get acquainted with the main technological centres in the country. The coming of the journalists was a part of "Programa Formador de Opinião" (Opinion Maker Programme), an initiative of the Brazilian Ministry of Foreign Relations.

    "The foundation of the programme consists of showing fields of excellence in Brazil, such as Embraer, the aircraft maker, the Brazilian Agricultural Research Corporation (Embrapa), oil company Petrobras, and also the cultural and social sides. The idea is to convey a well-rounded picture," said the head of promotion coordination at the Itamaraty, Mariana Moscardo.

    In the southeastern Brazilian city of São Paulo, the journalists, who left the country over the weekend, visited Brazilian aircraft manufacturer Embraer, the National Institute for Space Research (Inpe), and the Aerospace Technical Centre (CTA). In Brasília, the Brazilian capital, they got to know the São Francisco and Parnaíba Valley Development Company (Codevasf), the Brazilian Agricultural Research Corporation (Embrapa Cerrados), and the Brazilian Central Bank. In Rio de Janeiro, also in the southeast, they paid visits to state-owned oil company Petrobras and to the studios of TV network Rede Globo.

    At Embrapa Cerrados, for instance, the journalists were received by researcher Roberto Teixeira Alves, director general at the unit, who spoke of the need of producing more food while preserving the environment. He presented data to the Algerians related to technology for integrating crops and cattle raising, and claimed that no other country in the world has an agricultural border with as much potential as Brazil's. Located in North Africa, Algeria has 80% of its territory in the Sahara Desert, and only 3% of the country's lands are suitable for agriculture.

    The proposal of bringing the Algerians to Brazil was an initiative of the Brazilian Embassy in Algiers. According to Mariana, the idea was precisely to further promote Brazil in the Arab country. "We spoke to the embassy in order to find out what they (journalists) already knew about Brazil, and what they would like to know," she said. In Brasília, the journalists also visited works designed by architect Oscar Niemeyer, also known to Algerians for having designed the University Mentouri Constantine, and the Mosque of Algiers, not built.

    This year, through the Opinion Maker Programme, Brazil has already received journalists from Scandinavia, India, Bolivia, Uruguay and Paraguay. The programme has existed for more than 10 years and, according to Mariana, this year the Itamaraty has emphasized journalists, but museum curators and filmmakers are also brought. Last year, for example, Peruvian museum curators were invited and they went to the city of Belém, capital of the northern Brazilian state of Pará.


  7. #21
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    São Paulo, November 5, 2007 – The minister of Agriculture and Rural Development of Algeria, Said Barkat, arrives today (5) in the city of São Paulo, for a one-week visit to Brazil. Accompanied by a delegation of four advisors, the minister will have, today, a meeting with the board of the Arab Brazilian Chamber of Commerce at the organisation's offices, in São Paulo (SE Brazil). According to the secretary general at the Chamber, Michel Alaby, Barkat is gong to learn about the work developed by the Chamber, mainly the actions developed for generating closer ties between Brazil and Algeria. Among them participation in fairs and trade delegations and the work of the Brazil-Algeria Business Council, promoted in Brazil by the Arab Brazilian Chamber and in Algeria by the Algerian Chamber of Commerce and Industry.

    The minister is travelling to the country at the invitation of the government of Brazil. Barkat should be met by the minister of Agriculture, Livestock and Supply, Reinhold Stephanes, and by the minister for Agrarian Development, Guilherme Cassel. Apart from the southeastern Brazilian state of São Paulo and the Federal District, where Brazilian capital Brasília is located, the Algerian government member is also scheduled to visit the states of Pernambuco (NE) and Minas Gerais (SE). In the state of São Paulo, Barkat should visit Bertin slaughterhouse, in Lins, in the interior of the state, and meet representatives of the Brazilian Beef Industry and Exporters Association (Abiec). Barkat is also going to visit the offices of dairy plant Itambé, in the city of Uberlândia, in the interior of Minas Gerais. Beef and powdered milk are products Algeria imports from Brazil, recalled Alaby.

    The minister should also visit the offices of the National Confederation of Agriculture and Livestock (CNA), in Brazilian capital Brasília, where he will participate in a talk about the country's agribusiness. He should also have a meeting with representatives of the Foreign Ministry's Brazilian Cooperation Agency and visit the Vegetable department at the Brazilian Agricultural Research Corporation (Embrapa). In the state of Pernambuco, Barkat should meet state governor Eduardo Campos, visit a small farm, where grapes are produced, in the city of Lagoa Grande, and a large farm, where mangoes are grown. He is also scheduled to visit the Embrapa Semiarid unit, in the city of Petrolina.

    In Brazil, Barkat will be accompanied by the representative of the Foreign Relations Secretariat of the Ministry of Agriculture of Brazil, Rui Samarco Lóra. The Algerian delegation arriving in Brazil accompanying the minister includes the head of cabinet at the Ministry of Agriculture of Algeria, Samar Yazid, the director of Studies at the ministry's general secretariat, Ait Amer Meziane Aoumar, the director of Investment and Economic Studies, Zouggar Saida, and the councillor in charge of Foreign Relations, Boudaa Bouskrine. They should be in Brazil until Sunday, November 11.

    Foreign trade

    Algeria imports Brazilian agricultural products. Between January and September this year, agricultural exports from Brazil to the Arab country grew 9.3% in terms of revenues. They rose from US$ 274 million to US$ 299 million. The main agribusiness product that Brazil sells to Algeria is sugar, which answers to US$ 180 million. The second is beef, with US$ 81 million. Then come dairy products, with US$ 23 million, followed by forestry products, with US$ 8 million. In terms of volume, agricultural exports from Brazil to Algeria grew even more: 38.7%, to 770,000 tonnes.


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