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  1. 12th December 2007 00:39 #1
    piccolomondo
    piccolomondo is offline Registered User
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    Searcharazzi on Data Retention and Digital Footprints

    Ask.com allows users to erase search queries

    Web search site Ask.com is launching a feature that allows users to delete data on their search queries in an effort to bolster personal privacy while surfing the Internet.

    A link titled AskEraser will be featured on the site's home page and all search results pages, with a clear choice to signal whether the feature should be "On" or "Off" during a user's search requests. When activated, AskEraser deletes all subsequent search queries and related information linked to a user's "cookies" or identifying information from their computers.

    The feature becomes available on Tuesday for U.S. and UK users, and will expand to global sites in 2008.

    But underscoring how difficult it is to completely erase one's digital footprints, the information typed by users of AskEraser into Ask.com will not disappear completely. Ask.com relies on Google to deliver many of the ads that appear next to its search results. Under an agreement between the two companies, Ask.com will continue to pass query information on to Google. AskEraser cannot promise complete anonymity, but said it would greatly increase privacy protections for users who want them, as Google is contractually constrained in what it can do with that information.


    Earlier this year, Ask said it had changed its data retention policy to separate a person's search history from their identifying Internet information after 18 months. Google and Microsoft make search logs largely anonymous or discard them after 18 months. Yahoo does the same after 13 months.


    Related post:
    I don't want a cookie relationship with you

    Google's approach to privacy and PII (personally identifiable information)

    Myhifacebeborkutspacers: be careful about what you post online
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  2. 25th December 2007 23:50 #2
    piccolomondo
    piccolomondo is offline Registered User
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    ixquick - A Search Engine that Remembers Little about its Users

    ixquick - A Search Engine that Remembers Little about its Users,
    because it deletes search logs after 48 hours.




    What Makes Ixquick Special?


    RealAudio
    or
    MP3 [1.7KB; 03:36]


    Read ixquick Privacy
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