Big Lie is a propaganda technique in which the lie is so complex that the public will either dismiss it as impossible or choose not to believe it out of willful ignorance. It was defined by Adolf Hitler in his 1925 autobiography Mein Kampf as a lie so "colossal" that no one would believe that someone "could have the impudence to distort the truth so infamously".
Use of the expression by Hitler
It is often erroneously claimed or implied Hitler had advocated the use of the Big Lie as a viable propaganda technique. However, Hitler, when writing of the Big Lie in Mein Kampf, was in fact criticizing the Jews for their perceived use of the Big Lie. The source of Big Lie technique, from Chapter 10 of
Mein Kampf:
"It required the whole bottomless falsehood of the Jews and their Marxist fighting organization to lay the blame for the collapse on that very man who alone, with superhuman energy and will power, tried to prevent the catastrophe he foresaw and save the nation from its time of deepest humiliation and disgrace By branding Ludendorff as guilty for the loss of the World War they took the weapon of moral right from the one dangerous accuser who could have risen against the traitors to the fatherland. In this they proceeded on the sound principle that the magnitude of a lie always contains a certain factor of credibility, since the great masses of the people in the very bottom of their hearts tend to be corrupted rather than consciously and purposely evil, and that, therefore, in view of the primitive simplicity of their minds they more easily fall a victim to a big lie than to a little one, since they themselves lie in little things, but would be ashamed of lies that were too big. Such a falsehood will never enter their heads and they will not be able to believe in the possibility of such monstrous effrontery and infamous misrepresentation in others; yes, even when enlightened on the subject, they will long doubt and waver, and continue to accept at least one of these causes as true. Therefore, something of even the most insolent lie will always remain and stick-a fact which all the great lie-virtuosi and lying-clubs in this world know only too well and also make the most treacherous use of.
The foremost connoisseurs of this truth regarding the possibilities in the use of falsehood and slander have always been the Jews; for after all, their whole existence is based on one single great lie, to wit, that they are a religious community while actually they are a race-and what a race ! One of the greatest minds of humanity has nailed them forever as such in an eternally correct phrase of fundamental truth: he called them 'the great masters of the lie.' And anyone who does not recognize this or does not want to believe it will never in this world be able to help the truth to victory."
Use of the expression by Goebbels
Later, Joseph Goebbels put forth a slightly different theory which has come to be more commonly associated with the expression big lie. Goebbels wrote the following paragraph in an article dated 12 January 1941, 16 years after Hitler's first use of the phrase big lie, entitled "Aus Churchills Lügenfabrik," translated "From Churchill's Lie Factory." It was published in Die Zeit ohne Beispiel.
That is of course rather painful for those involved. One should not as a rule reveal one's secrets, since one does not know if and when one may need them again. The essential English leadership secret does not depend on particular intelligence. Rather, it depends on a remarkably stupid thick-headedness.
The English follow the principle that when one lies, one should lie big, and stick to it. 
They keep up their lies, even at the risk of looking ridiculous.[1]
Attributed to Goebbels
There is a widespread rumor that Goebbels also offered up his version of the 'big lie' technique without attributing it to either Jewish or Allied propaganda. It is usually given in a context where the implication is that the propaganda technique was invented by Goebbels, who was the propaganda minister for the Third Reich. The typical version of the quotation is:
"If you tell a lie big enough and keep repeating it, people will eventually come to believe it. The lie can be maintained only for such time as the State can shield the people from the political, economic and/or military consequences of the lie. It thus becomes vitally important for the State to use all of its powers to repress dissent, for the truth is the mortal enemy of the lie, and thus by extension, the truth is the greatest enemy of the State."
However, the citation is almost certainly fabricated. It is often attributed to "Joseph M. Goebbels," giving him the wrong middle initial. A source is never given. It also contradicts everything Goebbels said about propaganda. He had always insisted, in public, that propaganda needed to be truthful.
Used in Hitler's psychological profile
The phrase was also used in a report prepared during the war by the United States Office of Strategic Services in describing Hitler's psychological profile:[2]
His primary rules were:
never allow the public to cool off; never admit a fault or wrong; never concede that there may be some good in your enemy; never leave room for alternatives; never accept blame; concentrate on one enemy at a time and blame him for everything that goes wrong; people will believe a big lie sooner than a little one; and if you repeat it frequently enough people will sooner or later believe it.[3]
The Big Lie in popular culture
George Orwell's novel 1984 refers to the Big Lie theory on several occasions. For example:
"The key-word here is blackwhite. Like so many Newspeak words, this word has two mutually contradictory meanings. Applied to an opponent, it means the habit of impudently claiming that black is white, in contradiction of the plain facts." [4]
"To tell deliberate lies while genuinely believing in them, to forget any fact that has become inconvenient, and then when it becomes necessary again, to draw it back from oblivion for just so long as it is needed . . ." [5]
Mein Kampf - Wikipedia, the free encyclopedia
Big Lie - Wikipedia, the free encyclopedia
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