popXpress, which has two shops in London, says it is launching an ipopBra, saucy lingerie "for the popular iPod and other MP3 players". It features a concealed pocket for the player plus control buttons built into the fabric. It costs £29.95.

The company claims that "this new accessory builds on the success of the recently launched range of iBoxer shorts, which have proved extremely popular with popXpress shoppers."

The popXpress shops at 1a New Street, Liverpool Street and 166 Piccadilly are "dedicated solely to iPod and MP3 accessories". Another dozen branches may be opened this year.