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Anti-ageing creams: What really works?

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  • #46

    May 31, 2009 -- Some of the world's most beautiful female celebrities over the age of 50 are making a public plea for women to stop their fight for eternal youth.

    Isabella Rossellini, Jane Fonda and Gloria Steinem, among others, have been inspired by 50 is the New Fifty, a new book from Suzanne Braun Levine, founder and former editor of Ms, the ground-breaking feminist magazine. Fonda called the book "useful, comforting and smart".

    "The assumption is that youth - or at least younger - is the ideal state and that, given a choice, no woman in her right mind would relinquish it. I have found the opposite to be true," said Levine. "They say 50 is the new 30, as though they are getting a new lease on youth. That is not it at all."

    Tomorrow she will be joined by Rossellini and Steinem in New York to discuss her book. "This honest and empowering book is the antidote to all those anti-ageing creams and glum pronouncements about life after 50," said Rossellini, who was fired as spokesperson for LancĂ´me in 1995 soon after she turned 40 because managers considered she had become too old. "This book explains why for me, and for so many other women, this has turned out to be the most free, creative and rewarding time of life," she said.

    Steinem became a spokesperson for issues about ageing in 1974, on her 40th birthday, when a reporter said "Oh, you don't look 40", and Steinem famously replied: "This is what 40 looks like. We've been lying for so long, who would know?"

    Levine said: "Fifty is an exciting new stage of life where women are feeling more comfortable, more masterful, more full of hope and energy than they felt in their 30s. I haven't met a single woman, truly, who would like to go back to her life when she was 30. We might like to go back to our lives when our bodies were a little different and we could wear belts, but otherwise, in terms of life experience, women are finding that their 50s and their 60s and even their 70s are a very exciting and authentic time.

    "To listen to the society we live in, you would think that you have to stay young - and look young - to be happy. And we literally buy into that message, spending millions on age-defying cosmetics, surgery, drugs and making a book that promises to teach us 'How Not To Look Old' a bestseller," she added. "We live in a society that is very ageist. Certainly the most significant victims have been women. Now we are creating a whole new age for women that really defies the stereotype that as women get older they should be invisible, they should sit by the phone and wait for an opportunity to baby-sit for their grandchildren. I think our experience is going to change the perception of women in this society."

    Steinem, author of Doing Sixty and Seventy, a book on age stereotyping and the unexpected liberation that comes with growing older, called Levine's book a battle cry. "No more pretended youth!" she said. "Suzanne shows us the wisdom and joys of living in our own personal present. For women who have been pressured into living the past over and over again, this book is the first true age liberation."

    "If each of us stops trying to hide her chronological years, we will liberate the future for all of us," said Levine. "Susan Sarandon - who is in her 60s - is one of the sexiest-looking actresses around; no one would mistake her for a 30-year-old. Or Helen Mirren, 63, whose persona bespeaks maturity and whose bikini self impressed many of us a few months ago. Madonna, the one-woman reinvention operation, just turned 50. As she builds and hardens her body, she is looking a bit like an android, but she isn't hiding her age."

    Mary Eileen Williams, founder of the feistysideoffifty website, also welcomed Levine's book. "Without a doubt, there's a revolution going on and older women are leading the charge," said Williams, a counsellor who has specialised in helping baby-boomer women deal with life planning and career transition issues. "We baby-boomers are known for spearheading sweeping social reforms, making news and breaking the mould for what is viewed as the 'typical' female experience. And we gals certainly aren't about to stop that now."

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    • #47
      hemorrhoid cream is great for removing bags from around the eyes, after all it is designed to make the swollen vessels shrink.

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      • #48
        .....There is evidence, however, to suggest that hemorrhoid cream could be a dangerous irritant to the eyes. In fact some companies that manufacture hemorrhoid cream have asked people not to use it for puffy eyes because of potentially harmful effects to the eyes. Further, most U.S. hemorrhoid cream manufacturers have recently eliminated the ingredients thought to reduce puffiness. The primary ingredients in older formulations of hemorrhoid cream were shark oil, and yeast called Bio-Dyne or live yeast cell derivative (LYCD). LYCD has been shown to accelerate wound healing, but the Food and Drug Administration (FDA) requested it be removed from hemorrhoid cream preparations. This has disappointed many who swear by the benefits of hemorrhoid cream, since new formulations do not reduce puffiness and have an astringent that can irritate the eyes even more. Canadian and European hemorrhoid cream made by companies like Preparation H still do contain both LYCD and shark oil. These can be ordered online, but they still may be unsafe to use.....
        .....You may have heard stories of a miracle cure that comes in the form of hemorrhoid cream, but does that really work? Unfortunately, the straight answer is no. Hemorrhoid creams contain vasoconstrictors - ingredients that shrink your blood vessels. This is great when it comes to hemorrhoids, which are swollen veins, but not so great when it comes to the sensitive area below your eyes. In fact, there are some ingredients in hemorrhoid creams that could irritate your eyes and make the issue worse.....
        Not recommended.......

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